WE ARE NU-VEL

NU-VEL means New Urban Velocity and the name represents how the brand is innovating city cycling and guiding it in a new and exciting direction, but also how everything we create is unique and designed with motion in mind.

We provide our customers maximum functionality during their bicycle commute, but also our goal is to make them feel confident, comfortable and, most importantly, look good  when they are off their bike.

By doing so, we are reinventing how people perceive cycling clothing.

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OUR CORE PRINCIPLES

FOR THE BIKE

COMFORT
INNOVATION
PERFORMANCE

FOR THE OFFICE

COMFORT
FUNCTIONALITY
STYLE

FOR THE EVENING 

STYLE
COMFORT
DESIGN

OUR TEAM

NU-VEL launched in January 2020 with THE LONDON trousers and our plans are to grow our team and have a full product range, inclusive of womenswear, within the coming years.

We have big plans for NU-VEL and we couldn't be more excited.

Matt Boulton

Founder

Elliot Scott

Marketing